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Selecting the Next Champion
By Hamacher Resource Group for HealthCare Distributor
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May 2011 – When you think about it, American Idol^®, along with many other reality-based TV shows, has quite a few similarities to the way that consumers choose healthcare products at the shelf. After all, they decide who stays and who goes by casting their vote whether to purchase or not purchase. It’s survival of the fittest at its best. And just like American Idol, there’s no shortage of contestants for inventory managers to consider for the places of the losers.

Judged on performance
Consumers vote their favorites every day at the retail shelf. Whether a product retains shelf space based on its demand is certainly a key criterion...read full story

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