Retailers Can Expect Great Things from Home Diagnostics Category
By Hamacher Resource Group for Chain Drug Review
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August 7, 2011 – The at-home diagnostics category is exploding. The category generated more than $190 million in sales in food, drug and mass outlets (excluding Walmart) during the 52 weeks ended May 15, according to SymphonyIRI Group Inc. data.
And while many categories have seen only modest increases during the slow economic recovery, at-home diagnostics has experienced a sales increase of 35% in the last two years.
Driving this category is a spike in consumer-driven health care, with patients taking greater control of their health, especially as it relates to spending.
Drug stores are at the center of the trend. A whopping 89% of at-home diagnostics product sales were made in drug stores . . .read full story