Five Ways Retail Shopping is Judged

Five Ways that Retail Shopping is Judged
By HRG's Dave Wendland for Drug Store News
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January 5, 2012 – An average consumer encounters the same or very similar product mix from retailer to retailer. Unintentionally, we have almost trained them not to expect anything special from their shopping experience. The retailer that does offer something beyond the ordinary shopping experience can score big points with shoppers. Do something unexpected to surprise and delight shoppers, and word will spread. . .read full story

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