HRG Presents Store Design and Merchandising Session to Campbell University Pharmacy Students for Fifth Consecutive Year
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Waukesha, Wisconsin – March 6, 2013 – Hamacher Resource Group, Inc. (HRG), the retail consumer healthcare industry’s premier marketing and research firm, has been invited to present a session about pharmacy layout, design, and over-the-counter merchandising principles to first-year students in the Pharmacy Practice program at Campbell University, in Buies Creek, NC, March 13. This is the fifth consecutive year that Tom Boyer, a 19-year veteran of the retail consumer healthcare industry, national account manager, and co-owner at HRG, will present these topics to help students understand the importance of the pharmacy’s non-prescription business. Boyer’s presentation includes tips to building customer loyalty and creating a shopping experience that results in higher front-of-store sales and more frequent trips to the pharmacy.
Reaching first-year students with this message of the impact a well-maintained front-end can have on a pharmacy’s overall profitability is well-timed. Bob Cisneros, Ph.D., a faculty member in the College of Pharmacy & Health Sciences at Campbell University, finds in the student feedback each year that many are being exposed to these merchandising concepts for the first time, and the positive comments prove the value of continuing to include the session. Cisneros said, “It’s helpful to expose the students to these ideas early on, and the session is a great catalyst for further discussion. Tom, with all of his years of experience, makes the principles relatable for the students.”
About Hamacher Resource Group
Hamacher Resource Group, Inc. is a research, marketing, and category management firm specializing in consumer healthcare at retail. Product manufacturers, healthcare distributors, retailers, technology partners, and other organizations rely on HRG for strategic insights and creative solutions to improve the shopping experience. Founded in 1980, HRG is a WBENC-Certified Women’s Business Enterprise headquartered in Greater Milwaukee. Visit www.hamacher.com for more information.