Consumer Healthcare Industry Benefits from Joint Business Planning
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WAUKESHA, WI — January 12, 2012 — Hamacher Resource Group, Inc. (HRG), the consumer healthcare industry’s premier marketing and research firm, has released a white paper about the importance of joint business planning. The paper, Benefits of Promoting Collaborative Business Planning, covers the basics, benefits, and best practices of joint business planning, and provides a step-by-step plan for supply chain partners to get started. Commissioned by Chain Drug Review, the paper is available on both ChainDrugReview.com and Hamacher.com.
Joint business planning is a hot topic in the consumer healthcare industry. Because it’s low risk and can increase profits all along the supply chain, many distributors and manufacturers are considering how to best collaborate and communicate with each other and their retail partners. HRG, along with industry veterans at Capability Excellence Institute (CEI), offers onsite professional training to further prepare manufacturers, retailers, and distributors to successfully create a combined business plan. The shared benefits of reduced costs, improved service levels, and aligned messaging will lead to improved consumer satisfaction and increased revenue for all. Information about HRG and CEI professional training can be found on Hamacher.com.
About Hamacher Resource Group
Hamacher Resource Group, Inc. shapes the consumer experience at retail with strategic business development expertise that enhances the profitability of health, beauty and wellness product manufacturers, distributors, retailers, and affiliated companies. Pioneers in category management and offering solutions including category management, research and analytics, marketing services, product images and data, and more, HRG is a WBENC-Certified Women’s Business Enterprise. Hamacher Resource group is located in Waukesha, Wisconsin, just west of Milwaukee.
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