Lisenbe Joins Hamacher Resource Group as Director of Sales
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WAUKESHA, WI — November 4, 2011 — Hamacher Resource Group, Inc. (HRG), the retail consumer healthcare industry’s premier marketing and research firm, welcomes George Lisenbe as their new director of sales. Lisenbe will lead HRG’s account managers, each of whom has decades of experience in the health, beauty, and wellness industry. Each account manager specializes in addressing the needs of one or more of HRG’s client segments:  retail, wholesale, manufacturing, and technology providers. The addition of Lisenbe completes a team reorganization that includes streamlining processes to more quickly identify solutions to help each client meet their business challenges.

Lisenbe most recently served as vice president of sales for an information solutions and risk management company where he was able to drive growth during recent years while the industry remained flat. Prior to that, he founded and was the managing director at an international sales training firm that counted several Fortune 1000 companies as clients. He and his team analyzed client companies’ go-to-market messaging, assessed the sales staff’s skills, and developed customized training. Lisenbe began his career in the grocery business and eventually moved to a consumer packaged goods company where he ascended to a management role. Lisenbe said, “I feel privileged to be part of the Hamacher team and am excited about the opportunities that lie ahead.”

“George’s varied sales experience and business development knowledge make him a strong addition to the leadership team. We’re excited about the fresh perspective he brings and look forward to him sharing his ideas as we continue to expand our offerings to best serve our clients in the coming years,” said Dawn Vogelsang, president of HRG.

About Hamacher Resource Group
Hamacher Resource Group, Inc. shapes the consumer experience at retail with strategic business development expertise that enhances the profitability of consumer healthcare product manufacturers, distributors, retailers, and affiliated companies. Pioneers in drugstore category management and offering support such as research and analytics, marketing services, product images and data, and more, HRG is a WBENC-Certified Women’s Business Enterprise located in Waukesha, Wisconsin.

 

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