New White Paper from Hamacher Resource Group Helps CPG Manufacturers Succeed at Trade Events
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WAUKESHA, WI – June 21, 2011 – Hamacher Resource Group, Inc. (HRG), the retail consumer healthcare industry’s premier marketing and research firm, has issued a new white paper aimed at helping consumer packaged goods (CPG) manufacturers succeed at selling their products to retail buyers at trade events. The white paper is titled “Ready. Set. Sell.” and is available for instant download on HRG’s website, www.hamacher.com/ReadySetSell.
“Ready. Set. Sell.” was written as a guide for product suppliers to ensure they cover all the compelling information in their trade event presentations that will help retail buyers make informed purchase decisions. Preparation and attention to detail can increase a manufacturer’s chance of success. In addition to a product with unique benefits and sales and marketing plans, merchandising strategy and an objective rationale of the product’s fit into the category are critical pieces of information necessary to complete the presentation. HRG helps manufacturers effectively navigate these popular trade events with support in the areas of marketing communications strategy and execution, category management and planogram creation.
About Hamacher Resource Group
Hamacher Resource Group, Inc. shapes the consumer experience at retail with strategic business development expertise that enhances the profitability of consumer healthcare product manufacturers, distributors, retailers, and affiliated companies. Pioneers in drugstore category management and offering support such as research and analytics, marketing services, product images and data, and more, HRG is a WBENC-Certified Women’s Business Enterprise located in Waukesha, Wisconsin.