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WAUKESHA, WI – May 3, 2011 – Hamacher Resource Group, Inc. (HRG), the retail consumer healthcare industry’s premier marketing and research firm, is presenting at the OTC National Conference to be held May 10-11 in Atlantic City. Dave Wendland, vice president of HRG, will be speaking on the topic, “Building CPG Brands at Retail: Six Lessons from a Marketing Pro,” on May 10 at 2:30 p.m. Anyone interested in receiving a copy of the presentation can e-mail HRG at domoretoday@hamacher.com.
Wendland will emphasize value and a solid return on investment as he presents six lessons to help CPG (consumer packaged goods) managers offer innovative products with packages that convey quality and trust. CPG managers will walk away from the session knowing how to define tactics that maximize return, including optimizing shelf position to encourage consumer consumption. Additionally, attendees will gain objective insight into what lies ahead for retail healthcare.
“Recent economic shifts will have lasting effects on consumer behavior, and we all have to adjust to a changed landscape,” said Wendland. “At HRG, our clients span the entire retail healthcare chain – manufacturers, wholesalers, and retailers – and we conduct consumer research as well. This overall industry perspective gives us a unique view, and we offer an objective vision of how the players can continue improving brand equity and increasing growth.”
Wendland, a thought leader and nearly 20-year veteran in the health, beauty, and wellness industry, is also a regular contributor to HealthCare Distributor, writes for RetailWire’s BrainTrust Blog, and has spoken at events including the Efficient Collaborative Retail Management (ECRM) Disease State Management conference and Drug Store News’ Diabetes Roundtable. He has also moderated several panels and hosted multiple industry webinars. In his role as HRG’s vice president, he challenges the company to think beyond conventional wisdom to offer unique and customized solutions that enhance the profitability and efficiency of the entire supply chain. Most recently, that includes helping clients capitalize on social media strategies, search engine optimization (SEO) tactics, and marketing and sales plans to help manufacturers effectively enter the retail healthcare space.
About Hamacher Resource Group
Hamacher Resource Group, Inc. shapes the consumer experience at retail with strategic business development expertise that enhances the profitability of consumer healthcare product manufacturers, distributors, retailers, and affiliated companies. Pioneers in drugstore category management and offering support such as research and analytics, marketing services, product images and data, and more, HRG is a WBENC-Certified Women’s Business Enterprise located in Waukesha, Wisconsin.